Weird Doesn't Live Here

This episode of THE SHEK CHECK is brought to you by the word:
WEIRD
Why do we fear difference, why does "WEIRD" have such a negative connotation when all it means is "Not Normal For Us".
Erez rant's on how the word "WEIRD" stunts our growth and the growth of the future of the world. 
Weird just means different to us...
Why do we not embrace the difference?